Identify opportunities for increased user engagement. How are you making your customer's life easier and what problems are you solving for them? By identifying a pain point you open up the possibility of addressing that pain point with your own product or service. If the prospect’s customer is angry about the problem they have then you need to be ready to engage this anger correctly and, on the flip side, if the customer is subdued or passive about the problem then you may need to ramp up the message. Wow, thank you so much! For example if you are in social, you may want to set up ads on Facebook to increase their sales but you could be thinking of an ad spend of $1000 per day and your client is at the $5 mark. Being very thorough in your discovery will pay dividends because it is just as important for the client to be a fit for you as it is for you to be a fit for your client. 27. Having a defined social media strategy will increase engagement and relevance with the customer. This website uses cookies to improve your experience while you navigate through the website. This first group of questions helps us to identify information about the prospect’s organization, their product/service, and their overall business environment. 28. You want to identify weaknesses as soon as possible. 6. Prospects will more than likely always know of opportunities that exist (or at least they should). Believe me when I say, the challenging low budget client offers you the most growth. When a prospect provides competitors’ websites it is a great opportunity to see where they stand. Now you will learn about what tools might be best for your prospect to engage their customers. What can you use to make you stand out? 9. Who is your ideal customer and why do you enjoy doing business with them? Questions are always extremely engaging so if you can wrap the ideal customer’s question into a message, even better. What does your ideal customer need to know about you? It’s good practice . This is crucial for determining how to craft a message and what tools to use. This is great point to note, since it will let you know if you are a perfect match with this client. 1. Some profiles are very general while others can be extremely complex. Tell me about your organization in 30 seconds or less? This forces your prospective client to think about their customers in the way the customers think about them. Don’t give your client the moment to forget you. Here, continue to search for more value. Once you have identified what is it that makes your prospect unique, you need to identify how to portray that message. If our prospect can make their customer’s life easier then it will be easy to identify their vision and mission as an organization. We will review your Facebook Ads campaign and design a custom plan that will: This portion of the article will discuss the questions you should ask to build out the customer persona for a prospective client. This one is fun. 41 Questions Marketing Consultants Should Ask Potential Clients. It helps the consultant prepare for the interview, but it also forces them to organize their thoughts. The customer profile is a description of the prospect’s ideal customer. Here are 10 empowering questions you can ask consulting clients: “What do you think the main challenge is?” This question gets the person to share what they see holding them back and opens the door for you to identify how you can best help them. First off, you probably have a certain budget in mind that you would like to make in a month. One very unfortunate thing you will learn early on as a marketing consultant, is the first people you talk to in a company are the junior people. What is the profile of your customer like? I cannot stress this enough. But if you help them achieve their goals and other milestones they did not know of yet, they will definitely refer back to you. 31. She takes time out of her day to meet with you and discuss a project. Younger demographics may use different platforms than an older demographic. 15. the questions you could ask at each phase. Save my name, email, and website in this browser for the next time I comment. What are you goals and expectations for this project? Help you to start earning profit online because of your website. Knowing why a customer does business with your prospect will help you to craft your unique and specific messaging. But here is the thing about desperation… You will reek and stink of it. In both the cases, an ideal candidate should have deep knowledge of product positioning and client behavior For this article, I have supplied you with the questions that our company asks a prospective client before we start working with them (this comes after the initial introductory call and digital marketing review has been completed). We will review your pay-per-click campaign and design a custom plan that will: Request your social media marketing analysis and plan! 11. For the sake of simplicity and clarity, most of the following questions use the term “issue.”) From there, it’s your job to ask the right questions, figure out what the client needs, price the project, collect payment, and start work. So, let's get to it. This question will identify current sales channels and also open the possibility of tapping into new ones. 26. If you forget to ask those critical questions early on, you may find yourself having to start all over with a new stakeholder. Understanding obstacles that a prospective client faces will not only help you address the obstacle but it will also help you navigate it as you begin working with the prospect. Help you to start earning profit because of your pay-per-click campaign. Also Read: The best advice I ever got… Be your number one fan. Increase your website visibility and traffic. 32. And as you work on improving your clients standings, you can show them how far they have come. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. Do they have kids? – Doreen Bloch , Poshly Inc. 4. So, let's get to it. Understanding where they stand currently will allow you to see gaps and areas for growth. What is your customer's occupation? Hear your prospect out and then make suggestions or ask follow-up questions as to why they feel that is the best form of engagement. When you start out as a freelance marketing consultant, you will learn real quick that there are some questions you need to ask to pre-qualify your potential clients. When consulting on a company's Social Media presence, we must first ask some questions of the company itself. Vetting the existing funnel will identify gaps and instant ways to help improve this process for your prospect. It maybe tedious, but it gets you creative. Leaving the table without a set date, is only going to lengthen the negotiating process to months. You need to observe whom they think their competitors are and try figure out their strategies. There’s a good chance clients will put you in the “inexperienced” box if you ask one of the following 3 questions. Maybe the tactics you are good at, did not work for the company. With this question, you are getting the prospect to think even more critically about themselves. They should be able to describe their elevator pitch in a concise and straightforward manner. What numbers can you play with so as to achieve maximum results for your client. Throughout these questions a great discussion will form that will make your job so much easier. Notice that this is the first time we have even discussed the actual product or service you might provide. 38. Posted 12.31.2020 by Josh Krakauer Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. Thanks so much for reading. Do these specific people have emotions when trying to buy or decide on your services? With this information you will be able to craft a very specific proposal that blows your prospect away, solves their key issues, and allows you to price your services out accordingly and get what you are actually worth. 10. Who do you want to take action on your website and describe why they do business with you in the first place? Before working with a new client, it is more important than anything to understand a prospective client's business as good, if not better, than your own. Be sure to supplement your own industry specific questions into this list when you are performing discovery on a potential client and mold it into your own. You need to know whether you are marketing to males or females and how old they are. 39. By understanding what social media platforms their customer uses you can better target your message for those platforms. I personally like this question because it does tell me where the client is at in their business. Increase your brand’s visibility and traffic on social media. In this question you are identifying the prospect’s primary value specifically for their customers. Learn how your comment data is processed. This site uses Akismet to reduce spam. The more specific you can get, the better. Necessary cookies are absolutely essential for the website to function properly. Understanding barriers that exist for your prospect’s customer will help you to alleviate those barriers and develop a solution to get through those barriers and onto engagement with the product or service. Through my own experience, I have found that participating in this exercise dramatically improves close rates because I am able to create extremely fine-tuned proposals that identify a client’s needs and goals and I am also able to give the prospective client a glimpse at the value I can provide for their business. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. It comes down to knowing what makes a project run well—and what questions to ask to make sure you have those details locked in place. The more times you can get your prospect in front of their customers the more opportunities for success they will have. You would like to know before hand who your client thinks his competitor or competitors are. The series of interactions between you and the potential client leading up to the project start date is known as your “onboarding” process — the process of bringing a new client “on board” with your business. Of note, this article comes from the perspective of a digital marketing agency, but many of these questions can be applied across all industries and services that are helping other businesses. This will tell you A LOT! Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. 19. The key to being a good consultant of any kind is to ask the right questions, dig deeper to get to the core issues, and then present how you are uniquely qualified to solve their marketing challenges. You will need to find clients who can pay your desired fees comfortably. Understanding financials will help determine a few things: price point, recommended budget, and estimated time of return, among others. Analyze ads and ad copy in order to increase relevancy score. So to kick-start your journey as a marketing consultant these are the questions you should ask clients. Or, you could even perform this exercise on your own business. The business had substantial growth targets , so the client worked with us to launch a business line that would cross-pollinate with the existing client base. Here are the 5 most important questions a Social Media Consultant should ask a client to deliver the best possible service. Flying V Group HQ 34 Executive Park, #260Irvine, CA 92614 USA Phone: (949) 940-8884Flying V Group PhoenixComing Soon, Privacy Policy     Google Policies     Login. This just gives you a rough idea of your play ground. Within marketing, there multiple objectives and milestones/goals a company would like to achieve. (NOTE: The client might refer to the need for the project as an “issue,” if there is a current, major problem, or as a “goal,” if the project is to make good things even better. Many people take action or make decisions based off of emotions. If you found this article helpful, I would be thrilled if you could please share it with your network. If you wanted your ideal customer to ask you one question, what would it be? What are the weaknesses in your business or business model? create and implement marketing strategies. By asking some, or all, of the questions below, you will surely have a much better understanding of the prospective client’s business, where the business is at in its life cycle, and what the business actually needs. Even if you help them achieve different milestones in their journey that they did not know of in the first place. 37. Sometimes lack of action is bred from unfamiliarity. However, if an old channel is performing, don’t get rid of it. Is your customer married? Understanding what other likes they have will only help you cater your product or service even more towards the specific customer. Researching competitors will help you craft a perfect plan for your potential client and give them confidence that they can be the best once they use your services. Hiring the right consultant or business advisor can be a cost-effective way for a small- or medium-sized business to leverage specialized knowledge. A Marketing Consultant can also work in marketing agencies. 21. What does your current business sales funnel look like? 2. Questions the consultant should ask the client It's challenging enough to field a potential client's questions, but a smart consultant will ask the client questions in response. This question can help you understand what strategies just need some tweaking rather than starting from the ground to create and develop new strategies. Website could also be replaced with search engine optimization, pay-per-click advertising, social media marketing, or any other service you might offer. This question is similar to question 3 above… Almost. 20 Questions to Ask Potential SEO Clients By Sandeep Mallya - December 23, 2020 3 8533 Do you run an inbound marketing agency and offer SEO services to your clients? What makes you different from everyone else? What question are you getting asked all of the time? I personally learnt this the hard way. 34. What do they like to do for fun? Another reason to pre-qualify clients is to know you are a great fit. But, before you hire one, check out these 10 questions to ask potential A consultant doesn’t have to be a statistical expert, but they have to know enough about data to ask the right questions and apply critical thinking to assure authentic business results. 3) Do they practice what they preach? Do you think these weaknesses are holding you back from success? If this is the case, you must educate the future customers about the issues they do not even know they have instead of telling them to buy something. Help them improve. You need to have an open book policy. This question is a great one because you will be able to research those that the prospect’s customer sees as an expert in the industry. There are many different forms of engagement that you must consider (social media marketing, paid advertising, email marketing). Identify potential opportunities that exist in the campaign for optimization. Sometimes a company's sales funnel is non-existent or it needs just a small tweak. What value proposition do you offer to your customers? Join 10,000+ Other Digital Marketers, Consultants, and SEO Experts Now: "If you use the advice given in the emails, your business will grow, guaranteed.". Decrease cost-per-impression and dial in targeting specification. In doing so you kill two birds with one stone because you identify weaknesses while also identifying potential ways that you can help the prospect improve. 20. How can we avoid these obstacles or what needs to be done to navigate them? 23. At times you may come across a team of individuals who are not ready to share or be honest with this answer. To make it easier, we’ve organized a content marketing checklist. Addressing the underlying problem or root cause may look different than the initial project. How do they understand their business. You need to go to any meeting knowing that, whether you get the job or not, you will be fine. This is not for you to skew and 10X your invoice but to come up with strategies that works around their budget. With this question, you are understanding where the prospect stands with their expectations. Also Read: How to be an Amazon Affiliate Associate. Please leave a comment with feedback or any questions you may have about the blog article. Also read: Your website is not considered powerful unless it meets these 3 standards. 14. 33. So whether you create processes and automation systems for the long haul they may not recognize that effort. You’ll know exactly what you need to ask your clients for, which assets you need to get from them, and what questions to ask to get in their heads and be able to Get your client dreaming. Download a copy of the E-Book by clicking here. If you can tap into the emotions of your prospect’s future customer when they are looking for a product or service, then you have a much better shot at converting and catering to the right people, in the right way through highly optimized conversion rate optimization. Share it with your prospect for their customers in the past and, if so, how they! Or any questions you may find companies have strategies that worked in the first place forces them organize... In 2 minutes or less about helping businesses grow using the power of company! Likelihood that someone will interact with them or not with feedback or any you... Understanding how you can add even more towards the specific solutions we can provide with question!, recommended budget, and he is a true test of consistency and relentlessness performing, don’t get rid it! Your journey as a marketing consultant, I ’ m very big on interviewing prospective for... 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